diff --git a/client/src/pages/article.tsx b/client/src/pages/article.tsx
index 45479e8..84c919a 100644
--- a/client/src/pages/article.tsx
+++ b/client/src/pages/article.tsx
@@ -10,7 +10,7 @@ import Header from "@/components/header";
 import Footer from "@/components/footer";
 import { InArticleAd } from "@/components/adsense";
 import DOMPurify from "dompurify";
-import { useEffect } from "react";
+import { useEffect, useMemo } from "react";
 
 const ALLOWED_IFRAME_DOMAINS = [
   "iframe.mediadelivery.net",
@@ -201,8 +201,13 @@ export default function ArticlePage() {
           </div>
         </div>
 
-        <article
-          className="prose prose-lg dark:prose-invert max-w-none
+        {(() => {
+          const sanitized = sanitizeContent(article.content);
+          const blocks = sanitized.split(/(?=<(?:p|h[2-4]|div)[\s>])/i).filter(Boolean);
+          const midPoint = Math.max(2, Math.floor(blocks.length / 2));
+          const firstHalf = blocks.slice(0, midPoint).join("");
+          const secondHalf = blocks.slice(midPoint).join("");
+          const proseClasses = `prose prose-lg dark:prose-invert max-w-none
             prose-headings:text-foreground prose-headings:font-semibold
             prose-p:text-foreground/85 prose-p:leading-relaxed
             prose-a:text-primary prose-a:no-underline hover:prose-a:underline
@@ -211,12 +216,23 @@ export default function ArticlePage() {
             [&_iframe]:rounded-md [&_iframe]:my-6 [&_iframe]:max-w-full
             [&_div[style]]:flex [&_div[style]]:justify-center
             [&_blockquote:not(.instagram-media)]:border-l-primary [&_blockquote:not(.instagram-media)]:bg-accent/50 [&_blockquote:not(.instagram-media)]:rounded-r-md [&_blockquote:not(.instagram-media)]:py-1
-            [&_.instagram-media]:!bg-transparent [&_.instagram-media]:!border-0 [&_.instagram-media]:!shadow-none [&_.instagram-media]:!p-0 [&_.instagram-media]:mx-auto"
-          dangerouslySetInnerHTML={{ __html: sanitizeContent(article.content) }}
-          data-testid="article-content"
-        />
-
-        <InArticleAd />
+            [&_.instagram-media]:!bg-transparent [&_.instagram-media]:!border-0 [&_.instagram-media]:!shadow-none [&_.instagram-media]:!p-0 [&_.instagram-media]:mx-auto`;
+          return (
+            <>
+              <article
+                className={proseClasses}
+                dangerouslySetInnerHTML={{ __html: firstHalf }}
+                data-testid="article-content"
+              />
+              <InArticleAd />
+              <article
+                className={proseClasses}
+                dangerouslySetInnerHTML={{ __html: secondHalf }}
+                data-testid="article-content-continued"
+              />
+            </>
+          );
+        })()}
 
         <RelatedArticles currentSlug={slug || ""} />
       </main>