SEO: JSON-LD NewsArticle + sitemap.xml + news sitemap + robots.txt + RSS feed

server/static.ts

@@ -63,6 +63,38 @@ export function serveStatic(app: Express) {
           let template = await fs.promises.readFile(indexPath, "utf-8");
           template = stripExistingMeta(template);
 
+          const pubDate = article.publishedAt
+            ? new Date(article.publishedAt as any).toISOString()
+            : new Date().toISOString();
+          const jsonLd = {
+            "@context": "https://schema.org",
+            "@type": "NewsArticle",
+            "headline": article.title,
+            "description": article.excerpt,
+            "image": [finalImage],
+            "datePublished": pubDate,
+            "dateModified": pubDate,
+            "articleSection": article.category || "News",
+            "author": {
+              "@type": "Organization",
+              "name": article.author || "Folx Music Television",
+              "url": canonicalBase,
+            },
+            "publisher": {
+              "@type": "Organization",
+              "name": "Folx Music Television",
+              "logo": {
+                "@type": "ImageObject",
+                "url": `${canonicalBase}/og-image.jpg`,
+              },
+            },
+            "mainEntityOfPage": {
+              "@type": "WebPage",
+              "@id": articleUrl,
+            },
+          };
+          const jsonLdTag = `<script type="application/ld+json">${JSON.stringify(jsonLd).replace(/</g, "\\u003c")}</script>`;
+
           const ogTags = [
             `<meta property="og:title" content="${escapeHtml(article.title)}" />`,
             `<meta property="og:description" content="${escapeHtml(article.excerpt)}" />`,
@@ -84,6 +116,7 @@ export function serveStatic(app: Express) {
             `<meta name="keywords" content="Volksmusik, Schlager, ${escapeHtml(article.title)}, ${escapeHtml(article.category || 'News')}, FOLX TV" />`,
             `<link rel="canonical" href="${escapeHtml(articleUrl)}" />`,
             `<title>${escapeHtml(article.title)} - Volksmusik & Schlager | Folx Music Television</title>`,
+            jsonLdTag,
           ].join("\n    ");
 
           template = template.replace(/<title>[^<]*<\/title>/, ogTags);